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Wednesday, February 17, 2010

Google Slap Prevention Tips

Google is one of the biggest phenomenon's this world has ever seen. If you are looking to become a professional marketer then learning the in's and out's of Google will be essential to your long term success. Before you ever enter the world of Google there is some important information you need to know. Google is against marketers that have websites that are obvious sales letters for "work from home", and "get rich quick" opportunities. They are also putting the hammer down on affiliate marketers who are marketing with affiliate links. Gone are the days of replicated websites, capture pages, and affiliate marketing sales letters. This crackdown by Google is called the "Google Slap."  When marketing on the Internet always make sure you are thinking about what will make Google happy. Do whatever you can to make them your best friend. Don't ever try to cheat their system because they will find you and the repercussions will be costly. If Google catches anyone that violates their terms and conditions, they will face possible account suspension or could be banned for life. The Google slap is not fun. It can cripple a business.  The good news is if you give Google what they are looking for, you can have a very prosperous relationship with them for years to come.
Here are some important guidelines to follow if you are going to be marketing in the "work from home" and "affiliate marketing niche" and you want to avoid "The Google Slap".
1. Build your website on a blogging platform such as WordPress. It's best to have a self-fully hosted WordPress blog.
2. Make sure your site has a Google Sitemap.
3. Have pages on your site that include a home page, about page, and contact page.
4. Use the right keywords and meta tags on your site.
5. Register a domain name. Your domain name should generic and not cheesy or salesy. It's most effective to use your name as your domain which will help in personal branding.
6. Attach any affiliate links to a contact or resources page. It's best to not have affiliate offers posted all over your site.
7. Include an opt-in form from Aweber in a visible location which entices visitors to enter their email address in exchange for a valuable offer or return of information. Be very clear on what the offer or information is that you will be providing.
8. Have high ranking back links attached to your site from sites like Facebook, MySpace, and Twitter.
9. Outbound links. Have links to other high profile articles and websites.
10. Don't talk about money on your site. Money claims are a fast way to get Google slapped.
If you truly want to avoid the Google slap just give Google what they want. Provide them with good solid content such as blog posts, articles, and press releases, a website that's not a sales pitch or affiliate offer, attach high profile inbound and outbound links, and make your website easy to navigate. When a visitor goes to your website they should be able to find out about your story, your business, and leave with valuable and helpful information. If you give your prospect and Google what they are looking for, Google will be your best friend for life.
Following Google's guidelines is crucial to Internet marketing success. If you are looking to become part of a training system that will teach you how to be an Internet marketing expert visit Internet Marketing Secrets.

Video Marketing Strategies - Make High-Performing Videos Fast

If you're not including video marketing as one of your strategies, your missing the boat! Here's why... Its the only marketing method that puts you right out in front of people and makes you real to them. Its the top way to brand your face and voice, people are more willing to buy or join up with a person who has a face and voice to them. Your not just an ad somewhere in internet land, this allows you to break the dreaded credibility gap and up your sales conversions drastically.  Many sources say video marketing will be 85% of all the traffic online... So eventually you'll be forced to learn video marketing strategies, whether you like it or not! The top problem people have with video's is they don't know what to say, or in what format to actually be effective with it... I have been using a 4 step formula for conducting all my video's, no matter the niche! This well help you create video's that convert to targeted and qualified traffic immediately...

First you need a very powerful opening statement, which includes the problem your going to solve for them. This will hook them to stay, instead of clicking their back-button. Your opening statement should be like a headline on a squeeze page... "Stay tuned because Im going to show you exactly how to generate targeted traffic with video marketing strategies no one uses but me..." Get the point? After that you want to talk a little bit about your background and who you are. Make sure to make it in relation with what your about to talk about, this will brand you and give you authority in what your saying.  Once you have done that, now you can talk about the solution. You should sell the hole not the drill... What I mean by that is don't talk about your product or service features, talk about how their problem can be solved... Once you've established how they can solve their problem, give them a call-to-action! This can be your website, your phone number or maybe your email. It all depends on what your trying to accomplish. I usually send people to a targeted website where the can get the solution I talked about. Dwayne Phelps is one of top Internet Marketers, He Has Helped Thousands Of People Explode Their Businesses Online. Get His Free Internet Marketing Education Training Worth $1197

Saturday, February 6, 2010

Golden Rules to Make Online Marketing Work For You 

Many people are getting attracted towards the internet marketing as all the professionals of the marketing world are connecting to the customers with this medium. Due to such an important role that it plays, the demand for this is also soaring and so are the opportunities for people who are interested to make a living of internet marketing.  With the rise of experts in the field of online marketing there are many people who have many queries regarding to this online marketing. As this is gaining wide importance the competition and expectations is at rise. This is nothing but the explanation given by the failure that due to there irresponsible and unprofessional behaviour have lacked to come forward in this field.

These basics are very essential part of the online trade and thus needed to be completely understood. This field gives you a lot of flexibility in terms of time and place to conduct your job as per your convenience. People who are successful find it to be the greatest benefit but those who are not successful claim it to be the disadvantage. At a certain stage, people start taking this freedom and flexibility in work for granted and feel that they can do whenever they want resulting in there failures. Though internet marketing gives you great amount of freedom but you cannot lose discipline, if you do that, you can also bid farewell to your chances of success in the field.

Other fact which will lead to your success in web marketing is proper planning and evaluation capabilities. If you are not organized properly related to your work, then you will surely land up repeating same thing again and again which will increase the load of your job and you will not be able to give the results up to the mark. So in case you have a campaign that is well designed earlier it will work on well and letting you get desired results.  There is great time required to become successful even in a money spinning market like web marketing. You may have to toil overnights for many days in order to earn money in the web business and when the outcome is less you may not wish to continue in this market. But this is not the way as agreed there may be some slogging at the start but then eventually with passing time you can becomes successful and start earning heavily. In case you aim at making a good career with online marketing you will gt many opportunities coming your way but for this you only need to keep in mind the things that have been said above.
This is the end of this article on successful internet marketing. The value of this article would be met if you feel that you have benefited from reading it. Well, have you?

No-Cost Internet Marketing 

Internet marketing which is also known as web marketing, i-marketing, eMarketing, and online marketing, is the marketing of services and products over the Internet. The Internet has brought several unique advantages to the field of marketing which mainly include, lowering the cost of advertisements, bringing media to a worldwide audience and better capabilities for the delivery of information. The interactive nature of web marketing, both in terms of giving elicited responses and immediate responses, is a special quality of the medium.  One of the important things that should be known before stating or running any kind of online business is how to market online. There are two methods of doing online marketing. One is the free marketing and the other one is the paid marketing. In early days you could be led to think that the only method you could be successful with your Internet marketing hard work was by the way of paid marketing. But today the time and the world are changing. There are several ways that you can market your product and service very effectively for absolutely free of cost. You have to put a little more hard work into free Internet marketing than the paid, however the earning potential will be the same. It's just that in paid you don't have to put forth the same effort or time in marketing or advertising your product and services. Some of the free ways in which you can market your product and services online are as follows:

One of the finest ways to market your product is to start a blog and to get free traffic. Blogs will have banner ads and links which will lead your visitors to your sales page or sign up page. The second option would be of posting on Free Classified Sites, which gets excellent traffic. Some of the free classified sites are Back Page and Craigslist. You can also use social networking sites for marketing your product for free of cost. There are several other methods available for marketing your product for free. It does not matter which free Internet marketing option you go for, the ultimate aim should be to get maximum targeted traffic and increase sales so as to make a lot of money selling your products to worldwide customers.   Would you like to learn about what's new with internet marketing? If you want to hear about Lacey Lainne's hot internet marketing news, go to http://www.LaceyLainne.com.