How to Sell to Your Market Via Your Ecomm Store & Make the Sale

If you have an ecommerce website that sells to a very defined niche in ecommerce like one student of mine who was selling groceries to immigrants taking residence in various countries, if you know how to properly target your market, you could make a decent amount of money in your online business.  If you have made only some sales, even without optimization, but have found that people are very willing to pay even for the shipping just to get a hold of your product, you definitely have something there. There is no reason why you should not be making steady sales if the demand is there. If you've properly researched your market and are certain that the demand exists, you have a goldmine business in the making. Ecommerce may seem a little more difficult then other online business models, but there are various marketing and traffic generating methods available to suit this type of model. So, what you can do to create more traffic and sales is use CPM advertising. This stands for Cost-Per-Thousand. And this refers to the amount of impressions you receive on your ad.

CPM advertising involves targeting websites related to your market. So, you're not targeting keywords as you would a Google AdWords campaign. It's entirely different. For example, if you have an ecommerce website selling Columbian groceries, look for websites that are Colombian-based, because that's your target market. So, anytime someone views your ad on this other Columbian website, it presents your business to them - potentially leading to a purchase. Your ads would be very relevant to the people in on that site because they're your target market. This is an example of a clearly defined deep niche ad strategy. So, consider CPM advertising if you have an ecommerce website that needs a boost in traffic.  However, advertising is not the only way to increase sales and conversions on your website. You have to also consider the look of your website. Where are things placed? For example, if someone lands on your ecommerce website, you need to lay your site out so that it makes sense to your market. Don't waste website space by thanking them for visiting your website. That's great, but give them something that's going to help them. They're there for a reason, so fulfill their needs. They're looking for authentic Columbian snacks and foods.
A great tip I'd suggest is listing popular or best selling items. Have an area on your home page that says;"Here's some of our bestselling products," bam and show pictures and prices there. Get your visitor interested. Don't simply have a picture of a bunch of grocery store staff loading a truck. That doesn't help your visitor. List your best selling items, new items and special offers on your home page with pictures. This grabs peoples attention and makes sales! Entice your visitor with offers using quality photos. Those are the things that need to be in the pictures on the front page. You need to separate your site from other similar websites selling the same things. What makes your website unique? You're the number one reseller of all this stuff they won't be able to find. So, that's the best way to lay out your site to increase your sales and conversions.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that - Go here: http://www.promotingtips.com

How to Write a Free Classified Ad That Really Works For Your Business 

 

An alternative title for this article would be "The anatomy of a classified ad" but I thought the other title would work too.  You should read further only if you:

• want to promote your website on the internet, for free
• want to generate more leads for your business and get more clients
• want to get people to know about you, what you do, what you sell, what you're good at

The adventures of a visitor to a classified ads website I wrote before about promoting your business with the help of classifieds ads and now it's time to write about how a classified ad has to be organized so it can bring you more results.  It doesn't matter how good the product you're selling is or how many ads you publish if the message can not be understood by the potential clients.  Let's think for a second about what happens with a visitor when he is browsing a classifieds website.
What does he do?

• he is browsing the classifieds
• he might filter by category or region
• he is looking at the classifieds in the listing
• the interest and attention to the classifieds listed is going down; after the first 3-5 pages he will abandon the browsing; most likely to succeed ads are the ones listed in the first half of the first page; we are talking about 10 ads at most
• at each ad he will look first at the image, then at the title and then, if the ad looks interesting, he will look at the short description
• if all looks good he will click to see your ad and you have won the first battle, the listings battle; now you have to win the ad page battle.

Let's consider the visitor clicked on your ad.As I said, this means only that you've won the first battle but not the war.  On the ad page the user actions are the following:

• he already knows the title of the ad so he only checks it to see it he's on the right page
• he looks at the image, then at the price, if available
• scrolls down too look at more images
• he gets back to the ad description and starts reading
• he will read not more than 2 lines before he decides if he should read more or go browse for more ads
• if he likes the ad he will look for either the contact form or a save functionality or send to email functionality

The anatomy of a classified ad Now we know what a visitor does on a classified ads website.  All that we have to do is write a good ad.
Let's define the parts of the ad:

• The title
• The main image
• The price
• The short description, usually the first 200-250 chars of the ad, also called the summary (part of the ad description)
• The description of the ad (part of the ad description)
• The characteristics (part of the ad description)
• The closing of the ad (part of the ad description)
• The image gallery
• The contact details

The titleTop importance for the classified ad you are writing.  You should do some keywords research related to what you want to write about and include in the title those keywords but keep in mind that the title has to be read and understood by a human.  Also, do not write a huge title, restrain yourself to max. 160 chars.
The main image
It has to be your best image and it has to be an image that let's the user understand, from only one look, what your ad is about.
The price
If you have a range of prices put the lowest price, if you sell something in packs of 10 for example put the price for one item.  Never forget: the price has to be attractive and real.
The short description
Write here the essential about what's in your ad, trow in some keywords.  First 4-5 words are critical, it has to be the statement of your ad.
The description of the ad
Here you start by writing about yourself.  Then you write about the product you're selling.  Insert testimonials, proofs of what you say, expert quotes, etc.  Be descriptive. Explain all appropriate details.
The characteristics
This section has to be in table style; pairs of name - value with one pair per line.
The closing of the ad
Here you must include the conclusion of the ad, write again, in a sentence, what your ad is about, what good can do to the visitor.  Also, include a final call to action.
The image gallery
Include here images that provide details of your classified ad.  You shouldn't add more than 8-10 images.
The contact details
Always provide a link to your website. The link must be related to the ad, do not put the link to your index unless the visitor can find more details about your ad on that page.  Publish your email (create a special email account for such activities) and ensure you are using an email in the name + surname @ domain format not something like dustdreamer569@strangedomain.com.  Providing a phone number it's proof that you are serious about what you wrote.  I'm sure you all heard about the AIDA formula: A - Attention / I - Interest / D - Desire / A - Action. It's good to think about it when writing your ad. Find out more about me at http://www.danielbuca.com and see the new classifieds website http://www.RunClassifieds.com

 

Google Slap Prevention Tips

Google is one of the biggest phenomenon's this world has ever seen. If you are looking to become a professional marketer then learning the in's and out's of Google will be essential to your long term success. Before you ever enter the world of Google there is some important information you need to know. Google is against marketers that have websites that are obvious sales letters for "work from home", and "get rich quick" opportunities. They are also putting the hammer down on affiliate marketers who are marketing with affiliate links. Gone are the days of replicated websites, capture pages, and affiliate marketing sales letters. This crackdown by Google is called the "Google Slap."  When marketing on the Internet always make sure you are thinking about what will make Google happy. Do whatever you can to make them your best friend. Don't ever try to cheat their system because they will find you and the repercussions will be costly. If Google catches anyone that violates their terms and conditions, they will face possible account suspension or could be banned for life. The Google slap is not fun. It can cripple a business.  The good news is if you give Google what they are looking for, you can have a very prosperous relationship with them for years to come.
Here are some important guidelines to follow if you are going to be marketing in the "work from home" and "affiliate marketing niche" and you want to avoid "The Google Slap".
1. Build your website on a blogging platform such as WordPress. It's best to have a self-fully hosted WordPress blog.
2. Make sure your site has a Google Sitemap.
3. Have pages on your site that include a home page, about page, and contact page.
4. Use the right keywords and meta tags on your site.
5. Register a domain name. Your domain name should generic and not cheesy or salesy. It's most effective to use your name as your domain which will help in personal branding.
6. Attach any affiliate links to a contact or resources page. It's best to not have affiliate offers posted all over your site.
7. Include an opt-in form from Aweber in a visible location which entices visitors to enter their email address in exchange for a valuable offer or return of information. Be very clear on what the offer or information is that you will be providing.
8. Have high ranking back links attached to your site from sites like Facebook, MySpace, and Twitter.
9. Outbound links. Have links to other high profile articles and websites.
10. Don't talk about money on your site. Money claims are a fast way to get Google slapped.
If you truly want to avoid the Google slap just give Google what they want. Provide them with good solid content such as blog posts, articles, and press releases, a website that's not a sales pitch or affiliate offer, attach high profile inbound and outbound links, and make your website easy to navigate. When a visitor goes to your website they should be able to find out about your story, your business, and leave with valuable and helpful information. If you give your prospect and Google what they are looking for, Google will be your best friend for life.

Following Google's guidelines is crucial to Internet marketing success. If you are looking to become part of a training system that will teach you how to be an Internet marketing expert visit Internet Marketing Secrets.

Video Marketing Strategies - Make High-Performing Videos Fast

If you're not including video marketing as one of your strategies, your missing the boat! Here's why... Its the only marketing method that puts you right out in front of people and makes you real to them. Its the top way to brand your face and voice, people are more willing to buy or join up with a person who has a face and voice to them. Your not just an ad somewhere in internet land, this allows you to break the dreaded credibility gap and up your sales conversions drastically.  Many sources say video marketing will be 85% of all the traffic online... So eventually you'll be forced to learn video marketing strategies, whether you like it or not! The top problem people have with video's is they don't know what to say, or in what format to actually be effective with it... I have been using a 4 step formula for conducting all my video's, no matter the niche! This well help you create video's that convert to targeted and qualified traffic immediately...

First you need a very powerful opening statement, which includes the problem your going to solve for them. This will hook them to stay, instead of clicking their back-button. Your opening statement should be like a headline on a squeeze page... "Stay tuned because Im going to show you exactly how to generate targeted traffic with video marketing strategies no one uses but me..." Get the point? After that you want to talk a little bit about your background and who you are. Make sure to make it in relation with what your about to talk about, this will brand you and give you authority in what your saying.  Once you have done that, now you can talk about the solution. You should sell the hole not the drill... What I mean by that is don't talk about your product or service features, talk about how their problem can be solved... Once you've established how they can solve their problem, give them a call-to-action! This can be your website, your phone number or maybe your email. It all depends on what your trying to accomplish. I usually send people to a targeted website where the can get the solution I talked about. Dwayne Phelps is one of top Internet Marketers, He Has Helped Thousands Of People Explode Their Businesses Online. Get His Free Internet Marketing Education Training Worth $1197