Google is one of the biggest phenomenon's this world has ever seen. If you are looking to become a professional marketer then learning the in's and out's of Google will be essential to your long term success. Before you ever enter the world of Google there is some important information you need to know. Google is against marketers that have websites that are obvious sales letters for "work from home", and "get rich quick" opportunities. They are also putting the hammer down on affiliate marketers who are marketing with affiliate links. Gone are the days of replicated websites, capture pages, and affiliate marketing sales letters. This crackdown by Google is called the "Google Slap." When marketing on the Internet always make sure you are thinking about what will make Google happy. Do whatever you can to make them your best friend. Don't ever try to cheat their system because they will find you and the repercussions will be costly. If Google catches anyone that violates their terms and conditions, they will face possible account suspension or could be banned for life. The Google slap is not fun. It can cripple a business. The good news is if you give Google what they are looking for, you can have a very prosperous relationship with them for years to come.
Here are some important guidelines to follow if you are going to be marketing in the "work from home" and "affiliate marketing niche" and you want to avoid "The Google Slap".
1. Build your website on a blogging platform such as WordPress. It's best to have a self-fully hosted WordPress blog.
2. Make sure your site has a Google Sitemap.
3. Have pages on your site that include a home page, about page, and contact page.
4. Use the right keywords and meta tags on your site.
5. Register a domain name. Your domain name should generic and not cheesy or salesy. It's most effective to use your name as your domain which will help in personal branding.
6. Attach any affiliate links to a contact or resources page. It's best to not have affiliate offers posted all over your site.
7. Include an opt-in form from Aweber in a visible location which entices visitors to enter their email address in exchange for a valuable offer or return of information. Be very clear on what the offer or information is that you will be providing.
8. Have high ranking back links attached to your site from sites like Facebook, MySpace, and Twitter.
9. Outbound links. Have links to other high profile articles and websites.
10. Don't talk about money on your site. Money claims are a fast way to get Google slapped.
If you truly want to avoid the Google slap just give Google what they want. Provide them with good solid content such as blog posts, articles, and press releases, a website that's not a sales pitch or affiliate offer, attach high profile inbound and outbound links, and make your website easy to navigate. When a visitor goes to your website they should be able to find out about your story, your business, and leave with valuable and helpful information. If you give your prospect and Google what they are looking for, Google will be your best friend for life.
Here are some important guidelines to follow if you are going to be marketing in the "work from home" and "affiliate marketing niche" and you want to avoid "The Google Slap".
1. Build your website on a blogging platform such as WordPress. It's best to have a self-fully hosted WordPress blog.
2. Make sure your site has a Google Sitemap.
3. Have pages on your site that include a home page, about page, and contact page.
4. Use the right keywords and meta tags on your site.
5. Register a domain name. Your domain name should generic and not cheesy or salesy. It's most effective to use your name as your domain which will help in personal branding.
6. Attach any affiliate links to a contact or resources page. It's best to not have affiliate offers posted all over your site.
7. Include an opt-in form from Aweber in a visible location which entices visitors to enter their email address in exchange for a valuable offer or return of information. Be very clear on what the offer or information is that you will be providing.
8. Have high ranking back links attached to your site from sites like Facebook, MySpace, and Twitter.
9. Outbound links. Have links to other high profile articles and websites.
10. Don't talk about money on your site. Money claims are a fast way to get Google slapped.
If you truly want to avoid the Google slap just give Google what they want. Provide them with good solid content such as blog posts, articles, and press releases, a website that's not a sales pitch or affiliate offer, attach high profile inbound and outbound links, and make your website easy to navigate. When a visitor goes to your website they should be able to find out about your story, your business, and leave with valuable and helpful information. If you give your prospect and Google what they are looking for, Google will be your best friend for life.
Following Google's guidelines is crucial to Internet marketing success. If you are looking to become part of a training system that will teach you how to be an Internet marketing expert visit Internet Marketing Secrets.
Video Marketing Strategies - Make High-Performing Videos Fast
If you're not including video marketing as one of your strategies, your missing the boat! Here's why... Its the only marketing method that puts you right out in front of people and makes you real to them. Its the top way to brand your face and voice, people are more willing to buy or join up with a person who has a face and voice to them. Your not just an ad somewhere in internet land, this allows you to break the dreaded credibility gap and up your sales conversions drastically. Many sources say video marketing will be 85% of all the traffic online... So eventually you'll be forced to learn video marketing strategies, whether you like it or not! The top problem people have with video's is they don't know what to say, or in what format to actually be effective with it... I have been using a 4 step formula for conducting all my video's, no matter the niche! This well help you create video's that convert to targeted and qualified traffic immediately...
First you need a very powerful opening statement, which includes the problem your going to solve for them. This will hook them to stay, instead of clicking their back-button. Your opening statement should be like a headline on a squeeze page... "Stay tuned because Im going to show you exactly how to generate targeted traffic with video marketing strategies no one uses but me..." Get the point? After that you want to talk a little bit about your background and who you are. Make sure to make it in relation with what your about to talk about, this will brand you and give you authority in what your saying. Once you have done that, now you can talk about the solution. You should sell the hole not the drill... What I mean by that is don't talk about your product or service features, talk about how their problem can be solved... Once you've established how they can solve their problem, give them a call-to-action! This can be your website, your phone number or maybe your email. It all depends on what your trying to accomplish. I usually send people to a targeted website where the can get the solution I talked about. Dwayne Phelps is one of top Internet Marketers, He Has Helped Thousands Of People Explode Their Businesses Online. Get His Free Internet Marketing Education Training Worth $1197
First you need a very powerful opening statement, which includes the problem your going to solve for them. This will hook them to stay, instead of clicking their back-button. Your opening statement should be like a headline on a squeeze page... "Stay tuned because Im going to show you exactly how to generate targeted traffic with video marketing strategies no one uses but me..." Get the point? After that you want to talk a little bit about your background and who you are. Make sure to make it in relation with what your about to talk about, this will brand you and give you authority in what your saying. Once you have done that, now you can talk about the solution. You should sell the hole not the drill... What I mean by that is don't talk about your product or service features, talk about how their problem can be solved... Once you've established how they can solve their problem, give them a call-to-action! This can be your website, your phone number or maybe your email. It all depends on what your trying to accomplish. I usually send people to a targeted website where the can get the solution I talked about. Dwayne Phelps is one of top Internet Marketers, He Has Helped Thousands Of People Explode Their Businesses Online. Get His Free Internet Marketing Education Training Worth $1197
